PEPID

(Skokie, Illinois - Sept 2, 2003) - PEPID, LLC, a leader in medical informatics content and technology, has strategically partnered with the Family Practice Inquiries Network (FPIN) to bring family physicians the latest information at the point of care.

“One of our primary goals at FPIN has been the integration of information technology with everyday medical practice,” stated Bernard Ewigman, MD, MSPH, Editorial Director of FPIN and Chairman of the Department of Family Medicine at the University of Chicago. “Our new strategic partnership with PEPID reflects our commitment to bringing accurate and timely medical information to the point of patient care.”

PEPID and FPIN will focus on maximizing the information resources for the 55,000-plus active family practice physicians in the United States. The partnership will begin by FPIN reviewing and modifying PEPID:MD/FP content to specifically meet the needs of the family practice physician. Subscribers will receive each completed section over the next few months to ensure that all content is up to date. PEPID:MD/FP will “help deliver some of the most trusted medical research and reference data right onto a family physician’s handheld computer,” said John Wagner, Senior Vice President, Marketing and Business Development for PEPID. “This new medical informatics tool will enable physicians to instantly access vital medical and pharmacology data at bedside, helping to increase their efficiency and reduce the possibility of errors.”

“One of FPIN’s goals is to answer 80% of clinicians’ questions within 60 seconds, right at the point of care,” stated Tonya Wolff, FPIN Executive Director. “The integration of our respected editorial resources with PEPID’s impressive technology and strong pharmacology resources can do just that. Our partnership represents a natural, symbiotic relationship, one that will continue to evolve with the constantly changing technological climate.”

PEPID content and technology enables complex queries and rapid access to the latest disease, pharmacological and drug interaction information, presented in a format optimized for the spontaneous, bedside demands of practicing physicians. “FPIN represents an outstanding resource for family medicine education programs,” added Dr. Mark Rosenbloom, PEPID’s creator and CEO, and Assistant Professor of Medicine at Northwestern’s Feinberg School of Medicine in Chicago, Illinois. “Our partnership with FPIN and development of PEPID:MD/FP will offer family practice physicians the kind of informatics resource they need.”

The Family Practice Inquiries Network (FPIN) strives to optimize primary care practice by using information technology to translate useful research evidence into practice, and by generating new evidence from practice based clinical research. FPIN is a national, not-for-profit consortium of family medicine departments, residency programs, academic health sciences libraries, and primary-care practice based research networks. Members also include healthcare professionals with expertise in other medical and surgical specialties, including pharmacology, psychology, medical informatics, and computer science.

About PEPID
PEPID, a portable medical information database is designed to assist in the reduction of medical errors and improve patient outcomes. It provides healthcare professionals access to current pharmacological and clinical information at the point-of-care via personal data assistants (PDAs). PEPID was founded in 1994 by Dr. Mark Rosenbloom, a board-certified emergency physician at Northwestern University School of Medicine. PEPID covers medical and trauma topics as well as drug topics typically encountered in emergency and primary care settings.

For more information about PEPID products, visit www.pepid.com or call 888.321.7828.