(Skokie, Illinois - June 9, 2003) Dr. Mark Rosenbloom, founder and CEO of PEPID, LLC, has published an article elaborating the relationship between the use of handheld computers and medical error reduction.

Appearing in the latest issue of International Pediatrics (Vol. 18/No. 2/2003) and available at (, “Medical Error Reduction and PDAs” describes how medical mistakes (particularly dosing errors for children) continue to plague the American healthcare infrastructure. Drawing on findings from the Institute of Medicine and other research studies, Dr. Rosenbloom not only reminds readers of this ongoing problem, but presents a viable solution in the form of information technology made available at bedside.

“I felt the time was opportune to present an overview of the relationship between medicine and information science,” stated Dr. Rosenbloom. “If you realize that most medical mistakes are caused by some form of misinformation, then the discovery of new and efficient means to keep physicians informed and up-to-date at the point of care becomes critical.”

Actively involved in medical informatics for close to a decade, Dr. Rosenbloom is uniquely qualified to present the subject. As founder and CEO of PEPID, LLC, he has devoted himself to the creation of an electronic medical database that is comprehensive and accurate but also portable and easy to use. “PEPID is the realization of a dream I’ve had since medical school, when I used my ancient PDA’s message pad for note-taking. We’ve since made quantum leaps in both content and technology, delivering thousands of topics fully integrated with imbedded medical, dosing and conversion calculators, a vast pharmacological reference, and even a dynamic drug interactions generator.”

Dr. Rosenbloom goes on in his article to demonstrate how physicians can now use their PDAs to double-check everything from diagnostic to dosing information. Simply with a few taps on their portable devices, doctors can enter patient height and weight to ensure proper dosing (especially for children), and even prevent adverse drug reactions. “We are now at the crossroads between affordable and readily available information technology on the one hand, and healthcare professionals deciding to take advantage of this transforming climate. When I started practicing, a physician with a PDA was considered the exception; now, a physician without one seems strange. I’m convinced we can reduce errors and increase efficiency with these handy, portable informatics tools.”

Dr. Rosenbloom is a practicing emergency room physician and Assistant Professor of Medicine at Northwestern’s Feinberg School of Medicine in Chicago, Illinois.

Evaluation copies of the PEPID suite of products and reprints are available upon request. Send email to

For more information on the relationship between medical errors and PDAs or to arrange an interview with Dr. Rosenbloom, please contact Terry Raskyn at 212-677-6498 or