(Chicago, Illinois, August 3, 2004) If your doctor walks into your exam room without a hand-held computer, you ought to be asking, “Why not?”

With medical error estimated to cost billions of dollars and to result in an estimated 200,000 deaths annually, bringing technology to the point of care is no longer a luxury. PEPID, the leading provider of point-of-care medical data for Palm and Windows CE handhelds and desktop computers, has been serving that need for more than a decade.

“The reality is that, under the gun, you don’t have the luxury of time to review every possible variable that goes in to accurately diagnosing and treating a patient,” says PEPID founder Mark Rosenbloom, MD, FACEP, a recognized expert in medical reference uses of PDAs and author of an article on the subject in the current issue of the prestigious Harvard Health Policy Review. “With physicians forced to see many more patients a day, the need for error reduction is greater than ever. PEPID’s suite of medical products is contained in a simple format that takes the delay—and more important—the error, out of the decision-making process.”

The recent Health and Human Services (HHS) announcement launching the “Decade of Health Information Technology” indicates the urgency of focusing health care providers and consumers on what thousands of PEPID users already know: Portable point-of-care medical expertise saves lives by giving overtaxed doctors, nurses, and other medical professionals an “auxiliary brain” to help them juggle all the complex information they need to know immediately, at their fingertips, and with accuracy.

As medical advances continue to escalate and healthcare budgets shrink, it’s hard enough for specialists, much less family practitioners, nurses, and others to keep up with important developments or new concerns like treating potential biochemical or nuclear attacks.

In the constantly-updated PEPID software, healthcare providers can instantly access nearly 2,000 medical topics, 5,000 drugs including prescription, OTCs and herbals, hundreds of medical calculators, a drug interactions generator, conversion calculators, and even weight-based pediatric dosing calculators, to avert one of the most common areas of medical error.

Necessity is the Mother of…

In the early 1990s Mark Rosenbloom, a young Chicago emergency room physician, created the program out of necessity in order to improve his ability to provide quality care in his cramped E.R. Like all his young colleagues, his pockets were crammed with notes. At first, he entered them onto one of the rudimentary hand-held computers of the time—and eventually created what has become the most sophisticated and comprehensive software of its kind.

Today, PEPID’s information suites are used by thousands of medical professionals worldwide, including the Harvard Medical School & Care Group, the Canadian Medical Association, by the U.S. military in Iraq and elsewhere—and even by the medical staff aboard the new Queen Mary II.

Written and updated by leaders in their fields, PEPID suites include:

  • PEPID Emergency Medicine Suite
  • PEPID Primary Care Plus (Ambulatory & Hospital Care)
  • PEPID Clinical Rotation Companion Suite
  • PEPID Clinical Nursing Suite
  • PEPID Clinical Nursing & Oncology Suite
  • PEPID Pre-Hospital Emergency Suite (for EMS and EMT pros)
  • PEPID Portable Drug Companion Suite
  • PEPID Medical Calculators
  • PEPID Drug Interactions Generator

In 2004, PEPID Online was introduced (, the only “all-in-one,” point-of-care, medical reference tool available on the Internet.

PEPID, a portable medical information database, is designed to assist in the reduction of medical errors, and improve patient outcomes. It provides healthcare professionals access to the most comprehensive, accurate, and current pharmacological and clinical information at the point-of-care via personal data assistants (PDAs). PEPID was founded in 1994 by Dr. Mark Rosenbloom, a board-certified emergency physician at Northwestern University School of Medicine. PEPID covers medical and trauma topics as well as drug topics typically encountered in emergency and primary care settings.

For more information on PEPID, please visit or call 888-321-7828.